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Erling Haaland is set to follow in the footsteps of Cristiano Ronaldo as he looks to boost his earnings away from the football pitch.
Haaland is now one of the most recognisable names in football after playing a major role in Manchester City winning the Treble last season.
He has already scored 71 goals in just 75 games for the Premier League club since joining from Borussia Dortmund in 2022.
Earlier this month, The Guardian named Haaland as the best player in world football in 2023.
And the Norway international looks set to cash in on his superstar status.
According to The Sun, Haaland is hoping to trademark his initials, EBH, with a view to potentially launch a new clothing line.
It is claimed the 23-year-old has registered an application in his native Norway.
The report suggests that if his trademark application is approved, Haaland could put his stamp on a range of clothing, which could include pyjamas.
“He would also like to protect personalised soap, deodorant, perfume, computer games, mobile phones, smartwatches, jewellery, umbrellas, drinks bottles, sunglasses, yoga balls and sweatpants,” added the report.
Last June, Haaland had a bid to trademark his full name rejected in Norway.
He was beaten to it by another Erling Haaland, a 29-year-old from Oslo, but was permitted to trademark his signature and his lotus goal celebration.
Haaland would not be the first football to trademark his initials.
Ronaldo is perhaps the most famous example of a player securing the commercial rights to his name.
According to Gerben Law, Ronaldo holds numerous trademarks for ‘Cristiano Ronaldo’, ‘CR7’, ‘Cristiano Ronaldo CR7’, ‘Cristianoronaldo’, and ‘Cristiano Ronaldo Legacy’.
Haaland recently sat out Manchester City’s FIFA Club World Cup victory over Fluminese due to a stress injury in his foot.
It is unclear if he will recover in time to face Everton in the Premier League on December 27.
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